Resident Evil 4 Activation

Context
& objectives

To promote the release of the cult classic Resident Evil 4, Capcom France has come up with an original activation on its social networks and those dedicated to the license.

Achievement

In the week leading up to the game’s release, fans were able to get a taste of the game with the exclusive timeline activation: “Beware of the Ganados”.

Each day, fans could discover the challenge of the day. Each stage showcased a key aspect of the game to promote it. A draw was held to select the overall winner from all entries. The more subscribers participated, the greater their chance of winning.

Activation

Artistic direction

Social Media Management

Paid

Brand content

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